# 52 Icons

> A documentary series of fifty two films, one founder each, published on
> Forbes.com. Each film runs seven to ten minutes and observes a founder the
> way a natural history film observes a species in its habitat. Produced by
> Fifty Two Icons, an independent documentary producer.

## Facts

- Series: 52 Icons, fifty two films, one published per week across a year.
- Producer: Fifty Two Icons.
- Distribution: Forbes.com, with onward syndication planned and described as
  planned until it is contracted.
- Film length: seven to ten minutes.
- Plates published so far: 1 of 52. The remaining 51 are unassigned.
- Plate No. 01: The Colony. Adam Pisk, co-founder of BruntWork, a
  remote-only outsourcing company founded in 2020. Its agents work as
  contractors from their own homes, with the Philippines and Colombia as
  the two largest concentrations. BruntWork states that its headquarters
  are in Singapore and that it engages around eight thousand agents; both
  are the company's own figures rather than independently reported ones.

## What participation involves

- One directed interview sitting, up to four executives, on location or
  captured remotely at broadcast standard.
- The subject holds editorial control from the first planning call and signs
  off the final cut. Nothing publishes before that.
- Fifty Two Icons holds the register, the structure, the grade, the score and
  the fact check.
- Deliverables: the film on Forbes.com, a written feature on the same page,
  three fifteen second social cutdowns, a sixty second trailer, a press
  release and social copy.
- Licence: a full royalty-free licence to the finished film, with no expiry,
  no usage fee and no territory limit.
- Cost: one fee covering production, publication and all deliverables. The
  figure depends on whether the sitting is on location or remote and is
  confirmed on the first call rather than published. No retainer, nothing
  recurring.

## Editorial standard

- Every factual claim is checked against a source before it is spoken.
- Where a figure comes from the company rather than an independent record,
  the narration attributes it to the company in those words.
- Portions of the imagery and the narration voice are produced with
  artificial intelligence tools, and the films carry an on-screen disclosure
  where that is the case.
- Photographs on this website are produced with the same tools. They
  represent the subject and setting of a film and are not documentary stills
  from it.

## Pages

- [Home](https://www.52icons.com/): the series, the trailer, the newest plate.
- [The films](https://www.52icons.com/films): all fifty two plates.
- [No. 01 The Colony](https://www.52icons.com/films/01-the-colony): Adam Pisk, BruntWork.
- [The series](https://www.52icons.com/the-series): the register and how a film is made.
- [Participate](https://www.52icons.com/participate): what taking a plate involves, and the FAQ.
- [Enquire](https://www.52icons.com/enquire): the enquiry form.
- [About](https://www.52icons.com/about): the producer, and why the series exists.
- [Disclosure](https://www.52icons.com/disclosure): production methods and corrections.